Baker & McKenzie used to have a relatively fragmented image in the French market. Little Wing’s first mission hence was to specifically define its image and its communication strategy in the local market. It consisted in adapting the concept of “fluency” and revising its corporate messages along with its communication tools (i.e. leaflet and website). Little Wing also designed Baker & McKenzie’s press relations’ strategy with top-tier economic and Legal press.
Our communication agency implements the PR strategy on a daily basis and advises the local team on its digital and event communication planning.