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How to give substance and meaning to 20 years of Auchan’s actions for the youth?

Author : greg | |

For the Auchan Youth Foundation, solidarity commitment is not a passing fad as the
632 projects conducted internationally supporting social inclusion, education and health for the youth can testify.

On the Foundation’s 20th anniversary, Little Wing developed an innovative communication plan aiming at increasing its reputation – both internally and externally – while mobilising its publics around their projects. Our communication agency revised its corporate messages, conceived and deployed a new graphic identity, a new website and a 360° communication plan.