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How to involve 150,000 société générale collaborators into the digital transformation journey?

Author : greg | |

Société Générale started its digital transformation in May 2013 with the “PEPS’ challenge”, an innovative initiative conceived by Little Wing. The concept was to offer to the collaborators the opportunity to post and share their ideas on the Bank of the future on their internal social network – “SG communities”. In order to capitalise on this initiative, the results have been shared internally through a dedicated event and in a white paper.

This initiative around digital transformation has then been pursued with the “Digital for All” program, which aims to enhance new collaborative usages through the deployment of 70,000 electronic pads internally. In close collaboration with the teams of Société Générale, our communication agency developed a strategic communication plan around this specific program. To make the most of this program, Little Wing activated its internal and external communication expertise to create contents (in print, digital and video) and to conceive and organise dedicated events such as the “RESG For All” day, which brought together 1,200 employees in April 2015.